Mingluye: Innovative Alcoholic Beverage Packaging Inspired by Mung Beans

Redesigning Baijiu Packaging with Nature-Inspired Aesthetics

Mingluye, produced by Anhui Mingguang Liquor Industry Co., Ltd., is a "Minglu Flavor" baijiu that pays homage to the ancient craftsmanship of the Southern Song Dynasty. The main raw material of this baijiu is the mung bean, a Chinese medicinal ingredient known for its heat-clearing and detoxifying properties.

The designers drew inspiration from the shape and symbolism of the mung bean to create a bottle that captures the essence of this traditional Chinese ingredient. The bottle features white vertical bars that mimic the germ of the mung bean, symbolizing new life and growth.

One of the unique properties of Mingluye is its use of natural earth-textured plastic for the bottle cap, giving it a tactile and organic feel. The embossed texture on the bottle body showcases delicate mung bean leaves, stems, and fruit, further enhancing the natural aesthetic.

The packaging design also includes a crystal-clear glue card displaying the product name, serving as a distinctive visual symbol. The box material is made of special paper and features bronzing and embossing techniques, adding a touch of elegance and luxury.

Measuring at 130mm*100mm*280mm, Mingluye is a testament to the designers' attention to detail and commitment to creating a unique and visually appealing product.

During the design process, the team conducted extensive research to understand consumer preferences and expectations for baijiu packaging. They found that many traditional Chinese baijiu packaging designs were outdated and excessive, not aligning with the aesthetics of modern consumers or the growing trend of environmental consciousness.

With Mingluye, the designers aimed to simplify the packaging materials and processes, focusing on the quality of the product itself rather than extravagant packaging. By doing so, they hoped to shift consumer perceptions and promote a more sustainable approach to packaging.

Mingluye's innovative design and commitment to sustainability have garnered recognition in the design community. In 2021, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life.

Mingluye is not only a visually captivating baijiu packaging design but also a testament to the potential for innovation and sustainability in the traditional Chinese liquor industry.